Rebranding and Influencer Partnership for Sise Meal Prep Service
Client Overview:
Sise is a meal prep service based in the UK, specializing in delivering healthy, authentic Nigerian-inspired meals to customers across the country. The brand focuses on offering nutritious, delicious, and convenient meal options that showcase the rich flavors of Nigerian cuisine. With a growing customer base and an increasing demand for diverse meal options, Sise sought to elevate its brand image, expand its reach, and improve its digital presence.
As a PR agency, we were tasked with spearheading a comprehensive rebranding initiative, which included a social media revamp, product shoots, influencer partnerships, and an overarching marketing strategy to position Sise as a top choice for meal prep services in the UK.
Purpose:
The purpose of this project was to:
Modernize Sise’s Brand Image: Update the company’s branding to resonate with a wider audience while staying true to the rich cultural heritage of Nigerian cuisine.
Enhance Online Visibility: Revamp social media presence and employ influencer marketing strategies to boost brand awareness and engagement.
Increase Customer Base and Sales: Use influencer partnerships and a targeted marketing approach to drive sales, foster brand loyalty, and attract new customers.
Showcase Product Excellence: Ensure that Sise’s high-quality, flavorful meals were presented in an appealing and engaging way to create a stronger emotional connection with potential customers.
Solutions:
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Social Media Revamp: The first step in the rebranding process was to revitalize Sise’s social media presence across Instagram, Facebook, and TikTok. Our strategy included:
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New Visual Identity: We redesigned Sise’s social media profiles to reflect a vibrant and modern look, using color schemes and photography that highlighted the richness and variety of Nigerian cuisine.
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Content Strategy: We developed engaging content, including behind-the-scenes glimpses of meal preparations, customer testimonials, cultural storytelling, and easy-to-digest nutritional information. We ensured a balance of educational, entertaining, and promotional content.
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Hashtag Campaigns & User Engagement: By incorporating popular food and wellness hashtags, running polls, and encouraging customer interaction (e.g., meal challenges or recipe shares), we boosted engagement and attracted new followers.
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Product Shoots: We organized a series of professional product shoots to showcase Sise’s meals in an appetizing and visually appealing manner:
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Food Photography: High-quality images were captured to highlight the vibrant colors, textures, and quality of the meals. Each meal was styled to emphasize its authenticity and the depth of flavor in Nigerian dishes.
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Lifestyle Integration: In addition to product-focused shots, we included lifestyle imagery that depicted real customers enjoying Sise meals in various everyday settings, reinforcing the message of convenience, nutrition, and taste.
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Consistency Across Platforms: These visuals were used across all digital touchpoints, ensuring brand consistency and a cohesive look that resonated with Sise’s target audience.
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Influencer Marketing Campaign: To expand Sise’s reach and build trust with potential customers, we partnered with a range of UK-based influencers who aligned with the brand’s target demographic:
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Strategic Influencer Selection: We identified influencers who had a strong following in the health and wellness, food, and cultural niches. These influencers were selected not just for their reach but for their authenticity and ability to connect with their audience.
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Influencer Collaboration: Influencers created content that showcased Sise’s meals in a variety of contexts, from unboxings and reviews to cooking tips and meal prep demonstrations. Each collaboration focused on the convenience, health benefits, and the deliciousness of Nigerian-inspired meals.
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Giveaways and Discount Codes: Influencers shared exclusive discount codes and hosted giveaways, encouraging engagement and prompting immediate action from their followers.
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Marketing Strategy: A robust marketing plan complemented the social media and influencer efforts:
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Email Marketing & Promotions: We designed targeted email campaigns to inform subscribers of new meal plans, promotions, and seasonal offerings.
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Paid Social Ads: We ran highly targeted paid ads on Instagram and Facebook, reaching specific demographics interested in meal prep services, health-conscious eating, and Nigerian cuisine.
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Local Partnerships: We collaborated with local businesses and fitness centers to offer discounts and promotions, further establishing Sise’s presence in the community.
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Results:
Influencer Marketing Impact: The influencer marketing campaign generated 4 million impressions across the UK, significantly raising brand awareness. These impressions translated into higher engagement levels on Sise’s social media platforms and an increased sense of community around the brand.
Specific results from influencer collaborations included:10% Increase in Followers on Instagram and Facebook within the first month of the campaign.
Higher Engagement Rates: Influencers’ posts led to a 25% increase in user interaction, including likes, shares, and comments, compared to previous campaigns.
Social Media and Website Traffic: As a result of the social media revamp and influencer collaborations, Sise’s social media platforms saw a significant boost:
35% increase in social media engagement (likes, comments, shares).
40% increase in website traffic, with most of the traffic being driven by influencer posts and paid advertisements.
Customer Inquiries increased, with many new customers visiting the website to explore meal plans and subscription options.
Sales Growth: The campaign directly contributed to a 20% increase in sales over a three-month period. This growth was bolstered by influencer-driven promotions, as followers converted through exclusive discounts and meal bundles offered by the brand.
Improved Brand Perception: Feedback from customers and influencers indicated that Sise was now perceived as a fresh, innovative, and trustworthy meal prep service that blends the best of Nigerian cuisine with modern health-conscious trends. The brand’s efforts to highlight the convenience, taste, and cultural significance of its offerings resonated with a diverse audience, further elevating its reputation in the UK market.
Conclusion:
The rebranding and influencer marketing strategy delivered significant results for Sise, transforming its online presence and driving both awareness and sales. Through a cohesive social media strategy, high-quality product shoots, and strategic influencer partnerships, Sise positioned itself as a leading provider of Nigerian-inspired meal prep services in the UK.
The 4 million impressions from influencer marketing, combined with the engagement spikes on social media and website traffic, demonstrated the effectiveness of a tailored approach to connecting with the target market. Sise is now poised for continued success as it grows its customer base and establishes itself as a go-to meal prep service for those seeking convenience, nutrition, and authentic Nigerian flavors.
